In a previous post, we covered the “Top Trademarks in Australia”, the most recognizable trademarked logos worldwide in “How Your Trademarked Logo Can Strengthen Your Brand”, and the big leagues of global brands in “How Does My Business Benefit From Securing My Trademark in Australia.”
Therefore, if you’ve read these posts (go ahead and read them now if you haven’t yet), you will know that Australia’s top brand Telestra values its brand to the tune of $9,700 million while Coca Cola values its brand at $67,000 million.
In the ever expanding marketplace (thanks to the Internet and social media), competition is high. As a result, distinction and visibility enhances your business exponentially a well.
How can you stand above the crowd? Choosing an appropriate element to trademark is a crucial step. As we’ve seen, it doesn’t even have to just be your name or logo (although these are good starting point if you are new to branding), it can also be many non-conventional options.
What is important is to pick a mark that best conveys what thoughts and feelings your business will provoke in people like in the case of MacDonald’s Golden Arches, Nike’s Swoosh, and Whiska’s purple pink packaging. Each of these is easily recognizable. Of course, these brands took time to develop so rally your marketing and customer relations efforts around your trademark and build around it!