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From a technical perspective you only need 1 domain name so your website has an address that people can easily remember to find your business. From a branding and marketing perspective you generally need several domain names in multiple namespaces to ensure your customers will find you i.e. a .com.au domain, .co.uk domain or .co.nz domain depending on which countries your business operates in. The importance of such a marketing method ensures that other companies cannot register domain names that are similar to yours or register a domain name which represents one of your core products or services.
The cost of domain name registration has recently reduced in price making the process easier and more affordable to register several domain names for the one business. Simply use our search domain name function on the website to view the same domain name with various extensions you may be interested in. We also include free forwarding if needed. Our domain registration service will ensure that your trademark is our first priority when choosing the right Domain Name in Australia for you.
If you operate in Australia and your business name, brand and or products are important, you should register all these names and their common variations in the .com.au and .com namespace. Whether your company has or is planning to make a large investment in your online business we recommend registering your most important brand related terms and product service names using the following top level domains .net.au, .net, .biz .info, etc.
When you have multiple domain names for your brand you can forward these names to your main website, or create separate websites so your business has multiple listings for your brand and or products in Google. If you have multiple listings in Google the chances of any negative publicity or social media featuring at the top of Google’s search results is minimised through multiple domain registration.
Today it is becoming increasingly popular to register domain names to be used as a mini website or second website in order to increase the amount of search engine traffic received by your online business. The team at PYI.com.au has a rich source of keyword traffic information to advise your business of the most suitable traffic domain names to use in order to increase your competitive advantage.
Although Australians are relatively insulated from the global domain name after market, the concept of purchasing domain names from existing licence holders is becoming increasingly popular as the number of memorable .com.au names become harder to find. Below is some of the latest domain name sales figures from Sedo, where MathsGames.com sold for over $50,000 [...]