PYI

Removal of Reviews from Google Maps

admin — Fri, 21 Jan 2011 03:56:27 +0000

– Pushing Down Negative Reviews which Impact Your Business –

Online reputation management is an important part of any business and with the increased use and more prominent visibility of Google Places and maps, having a good reputation in Google Places is a must in order to get the most out of your Google places listing.

PYI has been working on developing a method for some time now where reviews can be “pushed down”. What this means is, the negative review will still exist, but it will not be as easily and readily visible as they are now.

You will notice that on your Google Map reviews you will see a “More Reviews” button – where reviews exist but are not visible “on the first page” of your Google Map Listing. PYI have developed a unique method to “push” reviews underneath positive listings, so they are onto this next “More Reviews” page. This page naturally sees less views from online users (much the same way that being on the First Page of Google will get your website more clicks than if it is on the second, or third page, etc. of Google results.)

This is something PYI has been working on for some time now, and which we have seen some success with even after Google’s “Places” Algorithm change.
If you think this is something that could benefit your business, please do not hesitate to contact us for a free evaluation.

Forget your negative press

admin — Sun, 24 Oct 2010 22:36:28 +0000

Of course, our number one concern is the effect negative press can have on your business and its prospective success moving forward. As a cutting edge web reputation service we understand the tricks, tools and techniques of the trade required to get your name back up the top of the digital pile and keep it there. We undertake a variety of methods in order to achieve this – the registration of your business name is one factor that can beat out competitors and avoid confusion or association with lesser companies, while domain name registration and forwarding can funnel traffic to your website that may have ended up lost amongst a list of Google results. When it comes to managing an online reputation, PYI are number one. We stake our reputation on being the best reputation managers in the digital marketplace. We utilise SEO techniques to boost your name and bring all of the positive press to the public’s attention, while simultaneously pushing down and eventually blocking out all negative press, slander or other unwanted attention.

Your name – your livelihood

admin — Sat, 23 Oct 2010 22:34:45 +0000

With the rise of social networking and the increasing lack of privacy or implementation of confusing privacy settings, protecting your name has become more and more difficult. Additionally, the increasing popularity of online message boards means that users can speak anonymously without fear of repercussion. Personal reputation is linked to your name, and as such becomes difficult to manage. When it comes to reputation management, online communities and networks can become a chain reaction of bad press. We understand the rapidly evolving social networking landscape and counter any unwanted PR, negative or perhaps simply sensitive. As with many of our tactics, search engine reputation management can be an effective tool against bad personal PR. We have what it takes to rebuild your personal brand and elevate your name back into the positive realm.

Thorough and ongoing

admin — Fri, 22 Oct 2010 22:26:55 +0000

We pride ourselves on a complete and comprehensive online reputation management service – as such, we put extensive amounts of time and effort into understanding your brand, researching your sector and putting into place a long-term publicity program. While the digital marketplace may seem ephemeral and fast-moving, the complete and effective management of your online reputation requires skill and foresight. Most online reputation services seek the quick fix; PYI makes sure to plan out a successful digital reputation strategy that will ensure your business’ name stays in the good books for as long as possible. We interface with you, your staff and relevant industry figures in order to promote your online reputation and manage the online reputation you desire. We make sure that any campaign we implement will last, and will continue until all negative press has been pushed to the bottom of the pile and your name is once more associated with positive feedback and good publicity.

Rebuilding and rebranding

admin — Thu, 21 Oct 2010 22:25:00 +0000

If you’re a business with a dire need for our services, it stands to reason that your brand may have already suffered some negative press or even slander. It may have been oversight, but you may have already failed to protect the online reputation of your business. Our company is skilled in the art of reputation repair – we have the facilities to turn things around for you and your company, and with time and talent rebuild your online reputation. One of our main focuses is the process of search engine optimisation. Known as SEO, this field – expanding in importance by the day – is paramount when it comes to understanding internet media and culture and, more importantly, when it comes to making sure your business is perceived the way you want it to be perceived. We wouldn’t be the highly-rated reputation management firm we’re known as today if we weren’t one of the best in the sector, and our co-operation with SEO marketing company ROI.com.au puts us ahead of the game. We can rebuild your reputation. We have the technology.

Positive publicity

admin — Wed, 20 Oct 2010 22:23:58 +0000

As a premier, cutting edge reputation management service we understand what is required to keep your name in a good light – our team is incredibly well-versed in the implementation of positive publicity strategies. When it comes to the promotion of your website, publicity through positive reinforcement and successful positive campaigns is one of the most useful strategies available. Reputation protection doesn’t just involve quashing the less-than-desirable negative feedback, it means implementing a great, positive campaign. Less successful reputation management companies tend to focus on the negatives – we build up the positives too, making for a well-rounded service that benefits you. Through our utilisation of search engine optimisation, our carefully crafted campaigns will boost your name and associate your company with the best aspects of your services and your sector. It wont be long before your business is associated with positive press and positive press alone, keeping your reputation strong and your business successful.

A diverse approach to a complex issue

admin — Tue, 19 Oct 2010 22:23:42 +0000

At PYI, we understand that reputation management is a tricky issue at the best of times. The management of reputation in the digital mediascape – either for individuals or on a company-wide level – is paramount to success. As a reputation management company, our focus is on garnering positive feedback and promoting positive results when customers search for businesses in your field and your business specifically. We enact a complicated reputation management strategy that will direct the public away from negative press, false testimonials or internet slander and towards the positive aspects of you or your business. Our online brand monitoring team will assess your situation and put into action myriad structures and campaigns and techniques in order to bring your name back to where it should be – at the top. Our strategies involve a range of tactics, from domain name registration to search engine optimisation, we ensure an effective ongoing campaign that meets your needs.

Negative publicity search engine

admin — Mon, 11 Oct 2010 05:36:05 +0000

ReputationSearches.com has launched a search engine that only focuses on returning results that are negative publicity such as complaints, bad reviews, negative press, negative blog posts, negative government listings and pretty much any negative stuff that can be found about a person or company on the net. These guys are probably the first reputation search engine ever, or at least the first one I have come across. The problem is I don’t think it works very well for Australian business’ or names as I have tried all my reputation management clients and it returns nothing relevant or actually to do with any of the business’ or names I’m working with. But if this were to work much better and the word got around this could pose a big problem to deal with in the reputation management world.

Reputation Management Brand Monitoring

admin — Fri, 08 Oct 2010 05:37:11 +0000

The good reputation of a brand name can take many years to build and can be easily destroyed in no time at all. A very important part of all brands reputation is online, and monitoring it is a must if you want maintain a good reputation. In order to monitor your brand name you must identify all the relevant key phrases associated with it.

Some examples of relevant key phrases could be:

Your company name
High profile employees
Brand names

The most important key phrase to monitor is usually the company name. Once you have identified all these there is a great free tool provided by Google called Google Alerts that you can use to monitor your reputation. To use it simply fill out the key phrases and your email and if or when there are any new listings showing up for any of the submitted key phrases you will get an email.

This is a very easy and effective way to monitor your online reputation.

Making online reputation management look natural vs achieving a result

admin — Thu, 07 Oct 2010 03:59:06 +0000

Many posts I have read say that when performing online reputation management the most important thing is to make it look as natural as possible. That is, try and make it look like all the results have appeared organically and are of a diverse nature, instead of it looking spammy and obvious that you are trying to push negative publicity down the results. I totally agree with that but if you are employing someone for reputation management services this may not be entirely practical. To create a diverse lot of sites and posts would cost a lot of money and time. So I think the most important thing to do is to create whatever listings work even if they look obvious and spammy to get the desired result, which is to push negative publicity down the search results. I’m sure more damage will be done and more money will be lost with the negative search result appearing high in the rankings compared to a group of average looking websites.

Increasing the visibility of your primary domain in the search results

admin — Fri, 01 Oct 2010 05:54:40 +0000

In this article I will run through the various ways to increase the visibility of your primary domain name. These techniques can be very effective for both reactive and proactive online reputation management projects as you can take up most of the screen area above the fold relatively easily with your primary domain.

Google Adwords Adds – Bidding high enough on Google Adwords for your business name will display your add right at the top. If you trademark your business name then this will prevent anyone else advertising on Google Adwords on your business name.
Google Places Listing – Create a Google places listing and when someone searches your business name a large map will appear in the search results displaying your business information and the location of your business.
Sub Domain – If you have a sub domain for a particular service or product this can be a strong site and in most cases can rank quite well for your business name
Sitelinks – If your primary domain has been around for quite a while and is very strong sitelinks may appear. They take up more space below your primary domain and draw more attention to it. This means Google thinks your site is the most authoritative site for that search term and once you have sitelinks they can be edited from Google webmaster tools
Official Domain Home page – Your home page after a while should easily rank very well, hopefully #1 for your business name
Internal Page from Official Domain – One of your stronger internal pages if optimised properly can create a duplicate listing for your primary domain.

Impossible Reputation Management Scenarios

admin — Thu, 30 Sep 2010 04:55:04 +0000

Sometimes an online reputation management scenario may be near impossible to complete no matter how much money is spent on it. Some examples of these situations are as follows:

Many different high ranking negative search results – If there are a whole heap of them it can be very difficult to displace them all.
If there are many negative news results – As news sites tend to be very strong and they are updated regularly these can be also very difficult to displace
Deliberate attacks – If someone who knows SEO, has a grudge and optimises the negative sites very well then these can be near impossible to remove
Government Sites – Depending on how optimised a negative government listing is will determine how hard they are to remove, but in general they are the most trusted sources in Google’s eyes and can be very very difficult to remove.

In some cases where negative listings may be very difficult or impossible to remove there are still some things that you can do to minimise the impact they have. One of which is to just optimise one explanatory page and try to get that to rank 1st.

Google Local Online Reputation Management

admin — Mon, 27 Sep 2010 05:49:40 +0000

When we talk about online reputation management we usually think about negative listings within the Google and other search engines web results, but what people seem to miss which is really quite important, is the online reputation within the Google Local results. Having a good reputation in this area may even be more important than the normal search results. With Google local search being such a great product that drives a lot of traffic to your site, you should not overlook reputation management on it. An example of a negative publicity in this area could be a negative review which could deter potential clients away.

Contact PYI for monitoring and reputation management services

The balance between double listings and keyword rich domains for reputation management

admin — Fri, 24 Sep 2010 06:06:45 +0000

One thing I have noticed recently when working online reputation management is that there needs to be a balance between obtaining double listings and the number of keyword rich domains that are used. Let me explain this a bit further. If you have one keyword rich domain it is quite easy to get it ranking highly for that keyword and if you create a new page or post on that domain with similar content then you will have a double listing ranking highly. But, then if you go ahead and create another keyword rich domain that will start ranking highly and you may lose the double listing on the first domain and the problem is the second one may take longer to rank higher than the thing you are trying to push down.

Double Listings for reputation management

admin — Wed, 22 Sep 2010 05:39:28 +0000

A really good and effective online reputation management tactic is to gain double listings in Google. Double listings count as 2 individual listings so technically if you were to get double listings on 5 sites then you would be taking up the top 10 rankings. This can be very helpful when engaging in online reputation management. If you already have a relatively strong website ranking then this is the easiest way to gain another high ranking page. Simply create another page on the strong site with similar content to the first and within a few days in most cases you will have yourself a double listing.

Performing Reputation Management Yourself vs Outsourcing

admin — Fri, 17 Sep 2010 02:03:53 +0000

If you find yourself in the situation where there is negative publicity appearing the Google rankings for your business and it is producing a negative effect. You can either try and fix this problem yourself or hire an online reputation management company such as PYI to do it. If you plan to do it yourself you will probably read guides that say to create social media profiles, sites and business listings which is a good start but this may not entirely solve the problem. This is where a company such as PYI will be able to help, as PYI have the experience, methods and a proven track record in bumping the bad news. This type of project is a time critical project so why take the risk in attempting to do it yourself ?

What are trademark classes and how do they apply?

admin — Mon, 13 Sep 2010 04:22:11 +0000

Below is a complete list of all the possible trademark classes available for trademark registration within Australia. Costs associated with registering a trademark depend upon the number of classes that a business requires. We need to keep in mind that individuals will not be able to register a trademark in an area that they dont intend to use it in. It is also important to properly define whether you or your business requires product or service based protection. Due to the diffculty of this process and the potential financial burdens of not choosing the correct class speak to one of our highly qualified trademark account managers today. Ensure your protection is the right protection and contact PYI on 1300 114 219 today!

CLASSES OF GOODS

CLASS 1:
Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins, unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.

CLASS 2:
Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.

CLASS 3:
Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.

CLASS 4:
Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.

CLASS 5:
Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.

CLASS 6:
Common metals and their alloys; metal building materials; transportable buildings of metal; materials of metal for railway tracks; non-electric cables and wires of common metal; ironmongery, small items of metal hardware; pipes and tubes of metal; safes; goods of common metal not included in other classes; ores.

CLASS 7:
Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.

CLASS 8:
Hand tools and implements (hand-operated); cutlery; side arms; razors.

CLASS 9:
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.

CLASS 10:
Surgical, medical, dental and veterinary apparatus and instruments, artificial limbs, eyes and teeth; orthopedic articles; suture materials.

CLASS 11:
Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes.

CLASS 12:
Vehicles; apparatus for locomotion by land, air or water.

CLASS 13:
Firearms; ammunition and projectiles; explosives; fireworks.

CLASS 14:
Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments.

CLASS 15:
Musical instruments.

CLASS 16:
Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists’ materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers’ type; printing blocks.

CLASS 17:
Rubber, gutta-percha, gum, asbestos, mica and goods made from these materials and not included in other classes; plastics in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, not of metal.

CLASS 18:
Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.

CLASS 19:
Building materials (non-metallic); non-metallic rigid pipes for building; asphalt, pitch and bitumen; non-metallic transportable buildings; monuments, not of metal.

CLASS 20:
Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.

CLASS 21:
Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steelwool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.

CLASS 22:
Ropes, string, nets, tents, awnings, tarpaulins, sails, sacks and bags (not included in other classes); padding and stuffing materials (except of rubber or plastics); raw fibrous textile materials.

CLASS 23:
Yarns and threads, for textile use.

CLASS 24:
Textiles and textile goods, not included in other classes; bed and table covers.

CLASS 25:
Clothing, footwear, headgear.

CLASS 26:
Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.

CLASS 27:
Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile).

CLASS 28:
Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.

CLASS 29:
Meat, fish, poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.

CLASS 30:
Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; ice.

CLASS 31:
Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals, malt.

CLASS 32:
Beers; mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.

CLASS 33:
Alcoholic beverages (except beers).

CLASS 34:
Tobacco; smokers’ articles; matches.

CLASSES OF SERVICES

CLASS 35:
Advertising; business management; business administration; office functions.

CLASS 36:
Insurance; financial affairs; monetary affairs; real estate affairs.

CLASS 37:
Building construction; repair; installation services.

CLASS 38:
Telecommunications.

CLASS 39:
Transport; packaging and storage of goods; travel arrangement.

CLASS 40:
Treatment of materials.

CLASS 41:
Education; providing of training; entertainment; sporting and cultural activities.

CLASS 42:
Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.

CLASS 43:
Services for providing food and drink; temporary accommodation.

CLASS 44:
Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.

CLASS 45:
Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.

How to assess how strong a negative internet listing is in Google for reputation management

admin — Fri, 10 Sep 2010 05:43:07 +0000

When you find yourself in the situation of having highly visible negative publicity showing in the Google rankings you will have to perform reputation management and you may have people asking you how long it will take for the listing to be removed. The reputation management jobs varies a lot and depend on how much time and effort you put into it. One thing you can do is assess how strong the negative listing is. Things to take into account for this are whether the key phrases are written in full, if they are contained in the title, description, any headings, the url and how many times they appear throughout the page. Also you need to take into account the domain strength, for example .gov site is usually going to take more time to bump off than a .biz site.

Online reputation management and difference between Google.com and Google.com.au

admin — Thu, 09 Sep 2010 00:20:44 +0000

When you are undertaking a reputation management project you will probably notice that the results that appear in Google.com are different to the results that appear in Google.com.au and the results that appear in Google.com will be different depending on where your ip is. You can test this out using web proxies that are in different countries. Ok so what does that mean for an online reputation management project. First of all it all depends on the negative listing you are trying to bump off, if it is targeting Australia and it is a .com.au domain name then it will be much easier to bump off the rankings in Google.com because of Google localisation customisation, and it will be therefore harder to bump off Google.com.au. Two sets of listings can be created to make the process more effective, but usually any listings you create targeting Australia in this case will find their way to the top of Google.com anyway. But their are always cases to prove this wrong.

The use of domains for online reputation management

admin — Wed, 08 Sep 2010 06:13:24 +0000

According to topseos.com.au, PYI.com.au is the number 1 reputation management company in Australia.

Following up from yesterday when we were talking about the use of keyword rich domain names for reputation management and how effective they are I forgot to mention one thing. What I have found is that you can only use domain names to a certain extent before they stop ranking. What I have found is that you can only have 3 or 4 domain names targeting the same thing before they stop being effective. This isn’t totally proven, just something that I have observed. All the domain names being on one ip may make them less effective as well.

Domain name strength for online reputation management

admin — Tue, 07 Sep 2010 04:37:34 +0000

The single most effective thing you can possibly do to counter online negative publicity is purchase domain names that contain your name or business name. Domains are well known in seo to rank highly for their name and many companies purchase domain names simply to get quick and easy traffic from the keyword that is in the domain name. This is no different when using domain name strength for online reputation management except that there is usually a lot less competition for a business or personal name.

Online Reputation Management Tip – Use Positive References

admin — Mon, 06 Sep 2010 02:39:51 +0000

A good tip for online reputation management is to make good use of positive online references. You should take advantage of anything positive about your brand or business, written or posted anywhere on the internet. If you happen to find positive references or reviews, use them on your business site or blog about them. Potential customers usually will trust the reviews or references of other customers more than what you say about your own business, so make and effort to highlight any positive references by customers when they are made and this will help your online reputation.

Online Reputation Management Daily Tip – Continuously Monitor Your Online Image

admin — Fri, 03 Sep 2010 00:05:59 +0000

A good tip for online reputation management is to continuously monitor your online reputation as often as you check your emails. If you are searching your main business keywords regularly then you will be aware of any negative publicity that may arise overnight and can get started on minimising the impact as early as possible. It may be much easier to get on top of negative publicity as soon as it arises rather than finding it much later.

There are various tools on the internet that you can get that monitor all this for you, some are free others at a cost. I think all you really need to do is search your main business keywords in Google and check if there is any negative publicity on the first two pages.

Online Reputation Management tip – Develop a great online impression of your business

admin — Thu, 02 Sep 2010 00:25:31 +0000

A great place to start creating a positive reputation of your business online is the most obvious, your own website. This will be the first point of call for any new employees, prospective customers, the media and anyone else that may be interested in looking up your business. So your very own website is where peoples first impression of you will be made. So dress to impress, have all the information that anyone would be looking for and more. Include links to positive news articles and reviews so people won’t need to go anywhere else.

What if someone else registered my business name?

admin — Thu, 02 Sep 2010 00:16:04 +0000

In many cases, the best recourse will be to file a trademark in your intended name. Whether someone else has beaten you to registering your business name or has obtained a trademark on the name your business has been using, there is not very much you can do about it immediately. In fact, someone else holding an exclusive right to the name (such as in a legally obtained trademark) might lead to your use of the name as being a trademark infringement.

The level of protection you have obtained will decide what you can do next. Business name registration alone does not mean you are the only one who can use the name. Anyone can open a business with any name or a name similar to yours if they want should a trademark not be in place of that business name. Contact us to find out for certain if your business name has been trademarked, or use our trademark search tool to determine if it is still available.

If you are a sole proprietorship or partnership, you might not have the sense of protection you might think. Only an incorporated business carries some business name protection but in a limited region.

Obtaining a trademark on your name, whatever your business structure is, is probably your best course to prevent others from using the same name. Having a registered trademark in Australia will give you the legal rights to initiate trademark infringement proceedings if someone else is using your name or other protected elements you have the exclusivity of a trademark on.

Since trademarks are administered on a “first to file” basis, make sure you are not too late to protect your valuable business name. Call us for same day trademark application in Australia!