Both Australian and international businesses (and their agents in Australia) who are serious about doing business in Australia should consider trademark registration in Australia to protect and control their valuable intellectual property. Succeeding in registering your trademark gives you the full protection covered by the familiar ™ (unregistered trade mark),® (registered trade mark), and (sm) (service mark)  that we often associate with bigger companies.

To register a trademark in Australia, you will start by thinking: What do I want to trademark? Nowadays, you can trademark conventional elements of your company (name, logo, slogan, symbol, design, image, and a mix of these) and non-conventional elements (color, scent, sound, and more). The whole process takes a minimum of 7 months and involves at PYI

1. Trademark Search & Advice – Make sure the trademark you are pursuing is indeed original and does not infringe on someone else’s (preventing lots of legal headaches in the future). If you run into problems, PYI can provide you with the experience and advice on what to do next.
2. Filing Trademark application
3. Waiting for Trademark Approval
4. Government Registration
5. An Opposition Period – During this latter stage in the trademark registration process, your claim for a trademark might be opposed by other parties whose trademark conflicts with yours.  Don’t panic! You have options—including getting legal representation. However, just think that this same “due diligence” period will also protect future trademark holders like yourself.
6. Success – Congratulations!