Not convinced yet that your trademark Australia can be almost one third of your business’ value? What about recent estimates that some of the world’s leading brands are worth around $100 billion each? Yes, there is power in your name!
Join the Big Leagues
Just ask the Top 10 companies in a list of the world’s top trademarks/brands according to a 2009 survey by BusinessWeek and Interbrand.
- Coca Cola – $67,000 million
- Microsoft – $56,926 million
- IBM – $56,201 million
- GE – $48,907 million
- Intel – $32,319 million
- Nokia – $30,131 million
- Toyota – $27,941 million
- Disney – $27,848 million
- McDonalds – $27,501 million
- Mercedes Benz – $21,795 million
Finally, ask the bottom 10 what their trademark has done for them.
- Starbucks – $3,099 million
- Lexus – $3,070 million
- Smirnoff – $3,032 million
- LG – $3,010 million
- Bulgari – $2,875 million
- Prada – $2,874 million
- Armani – $2,783 million
- Burberry – $2,783 million
- Nivea – $2,692 million
- Levi’s – $2,689 million
No complaints from the bottom either.