A great place to start creating a positive reputation of your business online is the most obvious, your own website. This will be the first point of call for any new employees, prospective customers, the media and anyone else that may be interested in looking up your business. So your very own website is where peoples first impression of you will be made. So dress to impress, have all the information that anyone would be looking for and more. Include links to positive news articles and reviews so people won’t need to go anywhere else.