If you find yourself in the situation where there is negative publicity appearing the Google rankings for your business and it is producing a negative effect. You can either try and fix this problem yourself or hire an online reputation management company such as PYI to do it. If you plan to do it yourself you will probably read guides that say to create social media profiles, sites and business listings which is a good start but this may not entirely solve the problem. This is where a company such as PYI will be able to help, as PYI have the experience, methods and a proven track record in bumping the bad news. This type of project is a time critical project so why take the risk in attempting to do it yourself ?