The good reputation of a brand name can take many years to build and can be easily destroyed in no time at all. A very important part of all brands reputation is online, and monitoring it is a must if you want maintain a good reputation. In order to monitor your brand name you must identify all the relevant key phrases associated with it.
Some examples of relevant key phrases could be:
- Your company name
- High profile employees
- Brand names
The most important key phrase to monitor is usually the company name. Once you have identified all these there is a great free tool provided by Google called Google Alerts that you can use to monitor your reputation. To use it simply fill out the key phrases and your email and if or when there are any new listings showing up for any of the submitted key phrases you will get an email.
This is a very easy and effective way to monitor your online reputation.