When it comes down to keeping a positive reputation in the spotlight you should always assume that every phone call will be heard by someone else, every internal memo leaked, every email forwarded to someone else and every chat at the water cooler shared with other people. Even if you have the most stringent polices in the world harmful information if talked about will spread and will eventually find itself on the internet, either through a news article, blog post or a forum post.

So this reiterates the need to be completely transparent, the message you convey on the inside should be the same as the outside. This is a good way to prevent any possible online reputation problems.