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The balance between double listings and keyword rich domains for reputation management

One thing I have noticed recently when working online reputation management is that there needs to be a balance between obtaining double listings and the number of keyword rich domains that are used. Let me explain this a bit further. If you have one keyword rich domain it is quite easy to get it ranking highly for that keyword and if you create a new page or post on that domain with similar content then you will have a double listing ranking highly. But, then if you go ahead and create another keyword rich domain that will start ranking highly and you may lose the double listing on the first domain and the problem is the second one may take longer to rank higher than the thing you are trying to push down.

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